Recruiting Marketing Pilot – UX Design Impact at Amazon

I was embedded within the Amazon Talent Acquisition (TA) Marketing team during a short-term UX design assignment. I supported a high-stakes nine-week marketing pilot aimed at improving candidate engagement through paid media campaigns. In addition to campaign visuals, I played a key role in aligning existing templates to Amazon’s evolving brand guidelines, ensuring consistency, accessibility, and performance across channels.

Amazon wanted to test whether a new paid media strategy could help attract talent to 21 high-priority roles. The campaign needed to deliver on performance and align with Amazon’s updated employer brand system—all within a tight timeline and cross-functional environment.

• Visual UX Designer • Tools: Figma, Adobe Illustrator, Bynder, Google Ads, Appcast • Collaborated with program managers, marketers, and creative leads

• 30+ banner and static assets for Google Ads and Sponsored Display • 10+ video-based assets for employer brand storytelling • Updated 50+ legacy templates to Amazon’s new brand style (colors, type, icons) • Contributed to editorial content planning for TA’s campaign calendar • Organized files and metadata inside Bynder DAM system

• +212.8% lift in applications • +185.7% lift in phone screens • +671.4% lift in on-site interviews • Campaign outperformed benchmarks and set new standards for future employer brand efforts

• Clear, inclusive copy and visual hierarchy drives ad performance • Brand systems only work when they’re maintained across touchpoints • Quick-turnaround UX still requires intention, collaboration, and alignment • Data is your best design ally—especially in performance marketing